The sport technology sector is experiencing unprecedented growth, driven by a shift towards advanced tools and methodologies for training, player performance monitoring, and fan engagement. Smart equipment and facilities are improving operational efficiency, while wearable technology is enabling deeper insights into athlete performance. VR and AR are enhancing training environments and fan experiences, bridging the gap between virtual and physical worlds.

Recruiting new talent is a major challenge for sports organizations, but recent advances in analytics are making it easier to evaluate players and simulate game scenarios during recruitment. This allows for more efficient, effective and safer recruiting processes.

Asset tracking is one of the most cost-effective and simplest ways to improve team management. From high schools to community arenas, teams use asset-tracking technologies to cut costs, keep track of inventory and manage loyalty programs.

Wearable tech is bringing advanced analytics to athletes of all skill levels, allowing them to tailor their approach to the specifics of their game. This trend towards accessible technology is also empowering performance analysis-based staff at smaller clubs to leverage data analytics, even without a large budget. Vector Core, a simple and powerful AI-driven video analytics platform, is exemplifying this trend towards accessibility.

The focus on health and wellness is driving greater demand for sport technology solutions that support athletic outcomes and extend career longevity. For example, instrumented mouthguards from HITIQ are allowing teams to monitor head impacts and help prevent concussion-related injuries. Meanwhile, Nike’s Aerogami features climate-adaptive materials that adjust to changing environmental conditions, helping athletes stay cool and comfortable in extreme temperatures.