Sports technology is transforming the game for athletes, fans, and sports organizations. New innovations drive a more immersive experience, help maintain and grow global viewership, and offer a variety of opportunities for monetization. From goal line technology to digital platforms that deliver real-time data analytics, these trends reflect a vibrant sector with a strong outlook.

Sports-specific wearables are helping improve athletic performance and reduce injuries. For example, GPS-tracking vests and devices provide detailed insights into athletes’ movements, speed, and accuracy, while enabling training optimization and injury prevention strategies. Meanwhile, artificial intelligence-based wearables like Catapult Vector S7/T7 allow coaches to analyze player and team performance in real-time, enabling them to make more informed coaching decisions.

Streaming and live video streaming apps are helping fans stay connected with their teams and enjoy more immersive viewing experiences from the comfort of home. Likewise, stadiums are adopting technologies that enable fan engagement by facilitating ticketing, merchandise sales, and real-time data analytics.

Startups are leveraging AI to improve athlete and fan experiences. For example, one company conducts crowd sentiment analysis to quantify the level of fun attendees are having at sporting events. Other startups use machine learning to optimize ticket allocation, streamline snack delivery, and facilitate venue cleaning.

Sustainability is also a key focus for sports tech startups. Some companies use drones to automate food deliveries and minimize waste, while others are using blockchain technology to enhance merchandising and transaction security. Others are implementing energy-efficient stadiums, improving water and fuel efficiency, or incorporating renewable resources into their design.